Stop chasing deliverables -- why marketing needs a strategy-first approach

We all know the look. It comes from an executive team that wants results immediately, and you haven't even finished talking about the plan. Continue reading >>

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How B2B businesses should structure communications and marketing in the era of AI

Imagine a mid-sized B2B healthcare company, proud of its shiny new AI tools designed to transform its communications and marketing efforts, and leadership is convinced that the investment will "revolutionize efficiency." Continue reading >>

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Own your message, or someone else will

In today's fast-moving digital world, controlling your company's message isn't just a nice-to-have – it's essential for survival. Continue reading >>